Twitter has set the social media world on fire and it ain’t slowing down. It is quick and efficient. Even the most monotonous internet user must admit that it is pretty dang fun. The idea of Twitter is to build a community of friends and followers through an exchange of short 140 character messages. You build trust with your followers and in the end build relationships. Twitter is going 24/7 and it helps create a face for dealerships. If you are planning to engage in Twitter and begin tweeting (or maybe you already have) there are a few rules of etiquette that you will want to remember if you’re going to use Twitter for your dealership. If you do it right, it can help drive your dealership traffic.
1. Be willing to embark and follow people. The most popular Twitterers are those who open up the lines of communication both ways. Simply “allowing” people the honor of following you and receiving your tweets is not enough. The entire point of Twitter is personal contact and building relationships. So if someone follows you, you should follow them back. A good example is Michael Gass (@michaelgass) who has over 13,142 followers on Twitter—and follows 13,403+ himself. There are applications which allow you to organize your followers into different groups so that you can keep up on your favorite contacts without them getting lost in the shuffle.
2. Don’t chat. Twitter is not a chat room, it is a way to communicate with people. If you are having a conversation with another Twitterer that exceeds more than just a couple tweets—use the Direct Message feature. Otherwise, it’s annoying and bothersome and no one wants to read that.
3. Twitter is public. Everyone who follows you can see your tweets. That means that if you are Twittering as a part of your business networking, you want to represent yourself in the best way possible at all times. Drunken tweets, excessive swearing, abusive language, off-color jokes—these can all alienate you from your onlookers even if they don’t say anything specifically about it to you. Good rule of thumb: Don’t say anything on Twitter that you wouldn’t say on national television.
4. Take a break. When you tweet, you may be tempted to send out a bunch of messages all at the same time. It’s best to send out two or three at a time, otherwise you appear to be one of those obnoxious people who attempt to dominate the conversation when you’re in a group of people. And nobody likes that person.
5. Go easy on self promotion. Many people join Twitter as a way to promote their business, product, service, blog or other projects. That’s great! You can make some amazing connections on Twitter; which, will improve your business and help you form some important relationships. However, if you are obnoxious about plugging your wares, people will begin to avoid or un-follow you. New Marketing is about drawing people in, not proselytizing; and, the best way to do that is by being interesting and engaging. Twittering self-promoting ads all day long is pretty much just spam. Do you like spam? Neither does anyone else. Don’t let your automotive ad agency talk you into this.
Twitter can be an amazing tool for creating a network of friends, contacts, and resources; but as is true with any community, you must remain considerate of others to be considered a valuable member.