Rule #1: Never stop reading.!
Rule #2: Content is king!
Rule #3: Writing style matters!
To convert content to new customers you must learn to write effectively for the web.
There is a different writing style than most people are use to. A lot of automotive ad agency and dealership personnel have difficulty with the transition from print to web.
I’ve found a number of helpful tips. For example: The use the inverted pyramid style was taught to me by Michael Gass …
He has pounded into me the most important information, the take-away or the benefit from your post should be in the first paragraph.
In searching for additional resources that help me to become a better writer for web, whether it is for my blog, Twitter or other social media platforms. I recently came across a post written by Robin Broitman, chief internet and social media strategist for Interactive Insights Group, IIG, titled: HOW-TO: Write Effectively for Twitter & The Social Web.
This post contains a collection of 97 articles that are a tremendous resource for your online writing. If you want to make social media work for your dealership and drive traffic this is a must read. The articles are conveniently organized in the following 4 categories:
- General Web and Social Media Writing Principles
- Writing Strong Headlines and Titles
- Writing for Twitter
- Writing for Search Engines