Driving Dealership Traffic: 97 Articles on How To Write Effectively for the Social Weber

Rule #1: Never stop reading.! 

Rule #2:  Content is king!

Rule #3:  Writing style matters!

To convert content to new customers you must learn to write effectively for the web.

There is a different writing style than most people are use to. A lot of automotive ad agency and dealership personnel  have  difficulty with the transition from print to web.

I’ve found a number of helpful tips. For example: The use the inverted pyramid style was taught to me by Michael Gass …

He has pounded into me the most important information, the take-away or the benefit from your post should be in the first paragraph.

In searching for additional resources that help me to become a better writer for web, whether it is for my blog, Twitter or other social media platforms. I recently came across a post written by  Robin Broitman, chief internet and social media strategist for Interactive Insights Group, IIG,  titled: HOW-TO: Write Effectively for Twitter & The Social Web.

This post contains a collection of 97 articles that are a tremendous resource for your online writing. If you want to make social media work for your dealership and drive traffic this is a must read.  The articles are conveniently organized in the following 4 categories:

  • General Web and Social Media Writing Principles
  • Writing Strong Headlines and Titles
  • Writing for Twitter
  • Writing for Search Engines

Click Here for the links to Robin’s collection of “how to” articles for writing effectively for Web.



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