Drive More Dealership Traffic With RSS

What is RSS?

RSS stands for ‘Really Simple Syndication.’

If you are  new to blogging you are  probably unfamiliar with RSS and how it can improve your daily reading.  I’ll make the assumption you’re familiar with ‘bookmarking’ websites in your browser and how you have to manually return to them to return to favorite sites.

RSS feeds are so helpful that I thought it would be worth creating a page that defines RSS and share information on how to use it.

RSS feeds let you know whenever a website/blog has been updated with fresh content.  It is a very simple method of getting relevant and up to date information sent to you through a central location.  You read it on your own time. Keep your reading organized and easily manageable.  I have found this tool critical to my learning and staying on top of advertising and social media.  This is a critical piece for you or your automotive ad agency.

It is like subscribing to a newspaper or magazine that is delivered to you periodically but instead of it coming to your mailbox, it is delivered to your RSS Reader every time your favorite blog/website updates.

Here is How You Get Started

Get an RSS Reader – The first step you will need to take is to select an RSS Feeder.  A good one to start  with is Google Reader.  It is the one I use and it is easy to set-up and use.  The site has plenty of helpful tips to get you started.

The best way to learn how to use Google Reader is to subscribe to a few feeds.  Be sure you get the hang of a few before you go overboard with too many feeds.  Get the hang of it and then grow.  It won’t take long and you’ll be able to easily access, manage and control dozens of different site feeds.

If you would like to start with the Up Your Ups, after first setting up your Google Reader account, you can then click on this link:  RSS at

Let me know which Feed source you use or go with.  I want to find the most popular one in the automotive world.



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