I had a wow moment yesterday!
As I looked out my window and realize the world of social media is invisible. It’s like air.
You don’t see it but it’s all around you 24/7. It’s always here and apart of our everyday life. When I related this WOW MOMENT to the dealer universe I quickly came to one thought.
Dealers believe there’s air around them but most are in social media denial.
Because if they can’t see it or touch it… it must not be real! If you’re not engaged in social media it’s very difficult for you to believe the power it holds.
Denial is easy. There’s very little to remind you about social media unless you’re involved. Why? Because it is invisible.
The real scary part for dealers is going to be when you finally decide to get involved. It’s going to scare you to death how far behind you are.
The even scarier moment will come when you learn you can’t buy progress. It takes work and time.
Here’s an out take from a recent study I found that might help you believe social media is not invisible to a growing segment marketing leaders.
Sixty-six percent of 1,068 marketing professionals surveyed by Alterian recently for its Annual Survey said they’d be investing in social media marketing (SMM) in the next 12 months. Of those investing, 40 percent said they’d be shifting more than a fifth of their traditional direct marketing budgets toward funding their SMM activities. What’s more, the survey revealed that the majority of respondents (67 percent) feel SMM is either “increasingly important” or “critical to success.”
Get in the game my friends. If you or your automotive ad agency is not up to the task find someone who is. Don’t live in denial it will cost you. You may not see social media everyday but it’s there and it needs your attention. Time is ticking!