Promoting your event through text messaging allows you to update your prospects on activities and schedules in real time.
You need to use your creative juices but remember the end goal is attendance.
Biz Report posted a nice article on successful text messaging campaigns you may want to review.
Here is an attack plan for your next text messaging campaign to support your event.
1. Landing Page
Create a landing page that is independent of you website. This strategy leaves a bigger impression on the end user. On the landing page put information on the event.
Include video where you can. Video can really add to your message. Remember to always put a special value proposition good only for those that hit your landing page. Traffic count on the site will give you some idea as to the response you can expect.
2. Text Message Schedule
Schedule your messages. This is the best way to stay disciplined in order execute your plan. Plan your message and your frequency. First, plan a pre-launch message. Next, depending on the size and length of your event put a schedule together that has frequency but don’t bury your prospects.
Make your messages count! Your prospects won’t mind a text message as long they’re informative. Be careful not to send a message just to send a message. This will help you build an event worth attending. Get with your automotive ad agency and make sure the creative is “worthy”.
4. Lead Follow Up
Just call them back. One of the great bye products of a text campaign is you capture phone numbers. With this information you can respond with specials or just call them on the phone.
5. Use Text Message To Track Effectiveness
Track you advertising success. Most dealers have tried the call sourcing strategy. This allows you to see how many calls come from individual ads. You can do the same with text messaging.
By utilizing multiple text campaigns (keywords), you can measure the effectiveness of each ad.
Text message marketing is a powerful, inexpensive tool that can make your event more successful.
From a pancake breakfast to a big new car introduction text messaging can be an effective marketing tool.
I’m sure many of you have tried text messaging. Would love to hear your success stories.