Larry Kim is founder and vice president of products for WordStream, a Boston-based provider of keyword management tools for pay-per-click advertising and search engine optimization.
He has some very good ideas on how to make sure you get the results you want. I have gathered the ones I think are the most important to you.
Creating relevant YouTube videos is a great way to boost the visibility of your dealership. Millions of people use YouTube on a daily basis. In one month this year, YouTube, , had more than 112 million unique visitors who streamed video more than 6.6 billion times, according to Nielsen NetView. That made YouTube the top online video brand, as well as the fifth most visited U.S. website.
Are you wondering what type of video would work best for your dealership?
Some watch YouTube for entertainment reasons. And those who watch for educational reasons like to be entertained as well. So it’s up to you to make a video about your dealership or service interesting.
Options include how-to videos and expert Q&As.
You might want to developing engaging video that indirectly related to your dealership, but still generates name recognition for your store.
How to be sure your video is found.
Without eye balls on your video it doesn’t matter how dynamic it is. A high percentage of online users find videos by conducting keyword searches on YouTube or search engines, it’s very important to optimize your video for search.
Here a few tips from Larry Kim:
1. Put keywords in your video’s title, description and tags. Since search engines can’t read video content, you must guide them by describing the content in these YouTube fields.
You should have already determined what key search words you want to capitalize on. This step needs to be done well before you begin production.
If your video shows how to do something, begin the title with “How to.” Also, make sure your description is written in complete sentences and that your company’s URL is at the beginning of these fields. The latter ensures that people can see it in YouTube search results, which helps increase your website’s traffic.
2. Promote your videos on social networking sites like Facebook and Twitter. The more views, ratings and comments your videos get, the higher they’ll appear in search engine rankings. The potential for views, ratings and comments increases when people in your social networks know you have new content. And since these people are your “friends” or “followers,” the chances of them rating your video favorably are relatively high.
3. Embed videos on your blog or website, and encourage others to do so as well. A video embedded is like a link in that it can boost your search engine rankings. Simultaneously, it can draw traffic to your site and other sites that have embedded the video.
It’s a good idea to include a description close to the embedded video on your site or blog. That makes the video easier to find in universal search engine results. In the description, you can link to your video in YouTube using keyword-rich anchor text. To track which sites have embedded or linked to your video, click on “Statistics & Data” below the video in YouTube.
Like any good marketing or advertising effort it takes strategy and planning. If your venturing into the YouTube world be sure you or your automotive ad agency does their homework first. Let me know if you have any entertaining or educational videos you would like to share. I would love to see them.