There are two simple questions you need to ask yourself regarding Twitter.
Can I really grow a twitter network and are they really my target audience?
Without a big YES to both of these you’ll be wasting a lot of time and energy.
Dealers usually fall into one of three categories.
1) They don’t understand Twitter and how to use it and thus don’t believe their customers are using Twitter.
2) They’ve stuck a toe into the Twitter world and found it difficult to get followers. After a few months and only 200 or so follower they just lose confidence and quit.
3) They’ve done their research and know the market is right and they can grow a social network on Twitter.
If you find yourself falling into one of the first two points here’s a couple pieces of relevant information you should be aware of.
If you think you can’t grow a Twitter network take a look at this success story below.
As far as automotive retailers go East Coast Auto has highest number of followers I have found to date. My guess is they have successfully used Tweet Adder to grow there network. I highly recommend this software to help grow your network.
If you have more followers let me know. I’m looking for the world record.