Wondering how to behave in the social media world? Imagine yourself at a cocktail party! Yes a cocktail party.
Most dealers are sending their most aggressive sales person to this party. Can you find him in the picture above?
The one who only cares about the sell today and nothing else.
Here’ the picture you need to put in your head.
Over in the corner there’s a group of people talking about cars, rebates, road trips, car accidents, and extended warranties among other items.
The conversation is very diverse. Some are talking about needing a body shop. Others are discussing their favorite places to go and showing some pictures of their last trip. Still others are complaining about not getting a response from a dealers after sending them an email.
Suddenly you hear one of them say something negative about your dealership. The others are just listening as this one individual goes on a short little tirade.
This is social media. People listen, talk, discuss, answer questions, build relationships and yes complain.
So here are the four ways you can react to this conversation:
1) You can pretend the conversation isn’t going on and just walk into the other room.
2) You can move a little closer and ease drop to everything that is being said but keeping your distance from the group. Letting them engage and discuss.
3) You could ruin the conversation by running over asking who wants to buy a car? Tell them the reasons you’re dealership is better than everyone else and all the specials you currently are offering. (Don’t do this!)
4) OR>>> you could join the conversation. Get involved in the conversation by adding insight, information, educating or just entertaining the group with stories.
I implore you to join the conversation. Don’t hide from it. The cocktail party is going on right now all around you.
Right now the time is right for you to create a giant social footprint! Get your staff or your automotive ad agency on top of this right away!
Enjoy this opportunity and come join the party!
How are your party manners? Seen any examples of a party crasher?