Googles “Places Search” Should Change Your SEO Strategy
Google Has Combined It’s Local Map Search With Organic Results!
If you haven’t noticed yet the Google map has been pushed to the right side of the screen above the sponsored links. Businesses no longer are listed directly to the right of it.Moving the map to the right has allowed the organic results to move up.
This is an effort by Google to put more emphasis on local searches. Place Searches will become a big player in your future.
If a business that’s listed well in the organic results has a Google Places account set up, its listing will be enhanced from the photos, reviews and contact information pulled from Google Places.
You’ll also notice on the left side of the page, beneath some of the organic search listings a button that say Places. If a consumer clicks on this bottom they’ll see all the Google Places Results.
Important to notice the review sections here. This is going to become really important to you!
So how does this effect you…
Since you do business locally you need to get all over Google Places.
Traditional search engine strategies (Bloging for one) that help a website rank high will have more importance.
Reviews will be easier for consumers to find. You must work on good Customer service and getting reviews published.
You may see less website traffic because addresses and phone numbers are easier to find in the search engine results. .
What the Dealer Should Do?
It will be hard for you to rank well for local search without a well-optimized website, a claimed optimized Google Places page and social media program centered around a blog.
Set up or claim your Google pages/local account at http://bit.ly/gooclaim. Fill out your listing as completely as possible, including images. Add as many categories as you can (five as of now).
Start asking people to leave reviews on your Google Places page as well as on third-party sites.
If you don’t have a social media program get one started today!
Google is making “local and relevant” a priority. If your automotive ad agency isn’t ready to help give us a call.
Ron, Wheeler, Founder/CEO, Wheeler Advertising, Tel-Edge, and the Wright Edge Advertising.
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