Dealership Traffic and QR Codes?

Is Your Business Using QR Codes?

Business Owners!! Is your business keeping up with the latest digital trends? If so then you know about QR codes, Right! Are you using them to your advantage? If you don’t know what they are, they resemble bar codes (only difference is 2-dimensional pattern) they can be scanned with any smartphone with a QR reader. When the QR code is scanned the person will see a coupon, website, video, or whatever the business would like to promote. The opportunities for using social media with QR codes are endless.

Some businesses might write off QR codes as a fad and just stick with traditional advertising. Whether they know it or not QR codes are everywhere, from movie posters, bookstores, to your Starbucks cups. Using a QR code on a flier, window sticker, direct mail, computer screen, or anywhere offers the ability to engage consumers beyond getting a passing glance of your ad.

It’s only a matter of time, just like Facebook, before QR codes become so widespread that everyone knows about them and are engaging in them everywhere. Businesses would do well to step out and get ahead of the game.  QR Codes will have an impact on your dealership traffic. If your automotive ad agency is not on top of this give us a call.


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