Integration Drives Dealership Traffic

What does Integration mean to  you?  

More Traffic

More Traffic, Less Spend

More Traffic, Less Spend, More Prospects

More Traffic, Less Spend, More Prospects, Greater Market Share

MORe Traffic, Less Spend, More Prospects, Greater Market Share, and a

HUGE Competitive Advantage!

The results are in.  Integration of traditional, digital and social media is the perfect storm. Yes, the market will always be fluid but when you harness the power of integration you really have something.

Integration requires you to look at things differently.  You must stop evaluating traditional, digital and social media as independent silo’s.  They can no longer be single tools.  They must interact!  They must be connected.  

The power of integration is simple. You stay connected with your prospect and customer through the buying cycle.  Your marketing is more viral, more interactive, more responsive and more effective.

Here’s how Wikipedia describes integration.

Integrated marketing communications – Wikipedia, the free encyclopedia

Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, functions and sources within a …..
You Get The Picture!
Here’s your starter rules to get started.
  1. Stop treating each media channel as a stand alone tool.  
  2. Ask your self how can I integrate this.
  3. Live by the motto… I Integrate Everything!
Believe me there’s a way to integrate everything.  All  you have to do is ask the question!
Ask your automotive ad agency or search google for more help.  But what ever you do start integrating today!

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One Response to Integration Drives Dealership Traffic

  1. dealerite says:

    Yes, Ron, I agree that all avenues have to interact.

    The next step: Since traffic is considered the ‘x’ factor of opportunities and the number of opportunities retained is the mark of a dealership that can retain and build market share, it makes it even more important to have processes in place (phone and elsewhere) where the opportunities that you work so hard for are not frittered away because of alienating procedures. I recommend that dealers do their own ‘mystery shopping’ and find out what the customer goes through starting on the phone and working their way through other parts of the contact with the customer. Dealers and GM’s are amazed at what they find when they do a little mystery shopping to see how those hard fought opportunities are handled.

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