Is it possible to have love and automotive marketing in the same sentence?
Yes it is….
Really it is. We’ve been trained for years to think of each individual media as it’s own silo. You don’t fall in love with any marketing plan if you’re constantly evaluating each effort on it’s own merit.
Did the mailer work?
Did the TV spot drive traffic?
Did my web site create leads?
Is Social Media driving any sales?
What’s this have to do with LOVE?
(Note: There’s nothing wrong with tracking and holding your marketing effective.
I highly recommend it. See TDS Ad Tracker)
THINK ABOUT THIS FOR A MOMENT!
I’m sure your spouse is good at something, not so good with others, brilliant with some but when you put this all together you have someone you can’t live without.
You could find different people whom are brilliant at certain things. You could spend time with the good cook when your hungry. Call the good dancer when you’re ready to go dancing. And you call the spiritual one when you’re ready to attend church on Sunday.
The problem is you won’t LOVE any of them. You’ll change them out like pieces in a puzzle before you would ever know if they might be a good match for you.
Marketing is the same way. If you want to love your marketing you must integrate all aspects of your marketing into one great plan. A plan with everything rolled up into one incredible automotive marketing effort.
- Take your traditional advertising and integrate into digital and social.
- Take your digital marketing and integrate it into social and traditional advertising.
- Integrate everything into one complete plan.
STOP… treating every marketing opportunities as stand alone options.
The question you need to be asking is can I integrate this into other advertising channels and can it make something else more productive. If you answer yes…. add it to the mix. Don’t let your automotive ad agency keep you from integrating! So many do without even realizing it! They maybe be too small and don’t have the resources or they just focus on one particular media.
If you want to learn more about effective integration go to We Integrate Everything.
If your ready to really love your marketing start integrating today!