One of my basic rules for social media:
- Inject social media into traditional advertising.
Although digital marketing might not be as old as television and radio it gives you a great opportunity to reach out to your customers. Creating a newsletter using your Blog content will connect with your database.
These three examples are taken from a Social.Motive sldie show. They demonstrate regardless the size of your database you can expect some great results. Each of these newsletters would cost $500 to $ 1,000 if created from scratch. In a good social media program they are just an added benefit.
- Open rate in these three examples ranged from 18% to 32%. You really should be doing this once a month if you want to effectively own your customers and grow your market share. This is great ROI!
If your Automotive Ad Agency or staff is not prepared to execute give us a call. We put in the game in a very short order.