30 Top Integration Thoughts For Better Marketing

July 6, 2011

Integration should be on your mind at all times.  

It’s without a doubt the key to marketing today and in the future.  If you’re not integrating you’re falling behind.

I created a list of 30 Integration starter idea’s for you!   Read the entire list and you’ll begin to feel the power that integration can deliver.

Remember it’s just a starter list… ENJOY! 

1) Integrate you call recordings with a service to review and flag missed opportunities


2) Integrate Facebook ads into your fixed operations offers


3)Integrate seasonal or promotional language into your Pay Per Click ads


4) Integrate hotspot technology and your landing page creative for digital


5) Integrate unique URL’s into your landing page program


6) Integrate site reports from Google analytics to lower bid prices


7) Integrate used digital ads with specific make and model on website


8) Integrate your blog with twitter and tweet 6 times per day


9) Integrate facebook and texting and gain valuable opt in cell numbers 


10) Integration of floor traffic and texting


11) Integrate your floor traffic and  texting


12) Integrate expandable banner ads with your live website


13) Integrate your traditional media buys with association ads


14) Integrate more emphasis on website in TV ads


15) Integrate the power of mass media social network with yours


16) Integrate media events in the community with your twitter and facebook


17) Integrate specific URL’s in print with dynamic digital landing pages


18) Integrate your blog content and make a great e-newsletter


19) Integrate your organic search efforts with your blog content and copy


20) Integrate your key search terms in your social content


21) Integrate outside experts to your social sites to add relevancy for search


22) Integrate texting into  your TV campaigns


23) Integrate QR Codes into all print and showroom materials


24) Integrate your blog with website home page


25) Integrate point of sale and  your social networks


26) Integrate be back strategies with texting


27) Integrate a tracking system that tracks traditional, digital and social


28) Integrate lifestyle data into your  media buys


29) Integrate zip code data for better digital results


30) Integration of free posting site with digital


Everyday be looking for ways to integrate and stretch your marketing dollars.  Take a look at what a day of integrated marketing looks like by clicking on this Integrated Marketing link.  


Please share some of your integration idea’s with us.  If your automotive ad agency isn’t integrating quickly share this list with them.




What’s The Buzz At Automotive Ad Agencies?

February 16, 2010

There’s a buzz in the air and it’s not Buzz Lightyear.  

What’s the buzz about?




Questions abound beginning with what does an integrated digital plan look like and how much should I spend.

It’s become very clear if dealers want to connect with the ever increasing digital customer you’re going to need to spend more in this arena.  

That’s the advice of Martin Sorrell, chief executive of  WPP.

 “Don’t just do digital because you can,” he said. “You must do it because it is integrated. As a dealer you have to use digital to augment the sales process.”  Sorrell said he is seeing signs that automotive brands are increasing their online marketing budgets this year.

 He said WPP’s research shows 93 percent of prospective buyers compare vehicles online before taking a car for a test drive, using third-party and automaker Web sites. But dealers only spend 2 percent of their ad budgets on Internet display ads.

 We are in a business environment that operates 24/7.   You have to expand your thinking as it relates to digital marketing.  The future of digital involves mobile applications, social media, social forums and integrated media.

 Research says only one in five consumers start their search for a car  at a dealers website.  To gain market share you’re going to have to connect with these customers before your competitors.  Most dealers can do mass media in their sleep.  It’s the dealer who integrates it with digital who is going to dominate.

    When you see how all  the pieces integrate it’s very exciting.

  • The dealership blog ties to twitter and facebook.  Key search terms from your blog increase the ranking of your website.  
  • You build a powerful social network that has far extending fingers into the market place.  
  • SEO program drives your website, blog, facebook and twitter pages toward page one of selected key words.
  • Specials on your website tie to your mass media.  Mass media push traffic to your website.
  • Targeted banner ads connect with in market shoppers and drive them to special landing pages. 
  • Text messages promote these special events.   
  • Cross promotions with local media outlets get very creative. Everything touches everything. 

 Don’t hide from this new world.  Get in the game.  Get your automotive ad agency to recommend your next step.  Market share is up for grabs.  Up your digital spending with a well thought out plan and just watch as your market share grows and grows.


Text Messaging Campaigns Drive Dealership Traffic

February 15, 2010

Use text messaging to  promote your next event. 

Promoting your event through text messaging allows you to update your prospects on activities and schedules in real time. 

You need to use your creative juices but remember the end goal is attendance.

Biz Report posted a nice article on successful text messaging campaigns you may want to review.

 Here is an attack plan for your next text messaging campaign to support your event.

1. Landing Page

 Create a landing page that is independent of you website. This strategy leaves a bigger impression on the end user.  On the landing page put information on the event. 

Include video where you can.   Video can really add to your message.  Remember  to always put a special value proposition good only for those that hit your landing page.   Traffic count  on the site will give you some idea as to the response you can expect.

2. Text Message Schedule

Schedule your messages.  This is the best way to stay disciplined in order execute your plan.  Plan your message and your frequency.  First, plan a pre-launch message.   Next, depending on the size and length of your event put a schedule together that has frequency but don’t bury your prospects. 

3. Message

Make your messages count!  Your prospects won’t mind a text message as long they’re informative.  Be careful not to send a message just to send a message.  This will help you build an event worth attending.  Get with your automotive ad agency and make sure the creative is  “worthy”.

4.  Lead Follow Up

Just call them back. One of the great bye products of a text campaign is you capture phone numbers. With this information you can respond with specials or just call them on the phone.

5. Use Text Message To Track Effectiveness

Track you advertising success.  Most dealers have tried the call sourcing strategy.  This allows you to see how many calls come from individual ads.  You can do the same with text messaging.

By utilizing multiple text campaigns (keywords), you can measure the effectiveness of each ad.

Text message marketing is a powerful, inexpensive tool that can make your event more successful.

 From a pancake breakfast to a big new car introduction text messaging can be an effective marketing tool.

I’m sure many of you have tried text messaging.  Would love to hear your success stories.