Integration Drives Dealership Traffic

June 17, 2011

What does Integration mean to  you?  

More Traffic

More Traffic, Less Spend

More Traffic, Less Spend, More Prospects

More Traffic, Less Spend, More Prospects, Greater Market Share

MORe Traffic, Less Spend, More Prospects, Greater Market Share, and a

HUGE Competitive Advantage!

The results are in.  Integration of traditional, digital and social media is the perfect storm. Yes, the market will always be fluid but when you harness the power of integration you really have something.

Integration requires you to look at things differently.  You must stop evaluating traditional, digital and social media as independent silo’s.  They can no longer be single tools.  They must interact!  They must be connected.  

The power of integration is simple. You stay connected with your prospect and customer through the buying cycle.  Your marketing is more viral, more interactive, more responsive and more effective.

Here’s how Wikipedia describes integration.

Integrated marketing communications – Wikipedia, the free encyclopedia

Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, functions and sources within a …..
You Get The Picture!
Here’s your starter rules to get started.
  1. Stop treating each media channel as a stand alone tool.  
  2. Ask your self how can I integrate this.
  3. Live by the motto… I Integrate Everything!
Believe me there’s a way to integrate everything.  All  you have to do is ask the question!
Ask your automotive ad agency or search google for more help.  But what ever you do start integrating today!

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Our Nation’s Obsession with Facebook- and Why You Need to Capitalize on

April 18, 2011

Facebook is apart of everyone’s life- that’s a given.  But how much so?  How has it tangled it’s way into the daily life of a American?  The numbers shown on this fantastic infographic below, go into detail on the staggering number of people logging into Facebook everyday and how it has changed news, photos, and communication all together.

With the sheer volume of people connecting online everyday, businesses have already started capitalizing on the connections that can be made through Facebook.  Are you one of the businesses that communicates daily messages to your customers and target audience?  Do you have contests, prizes, discounts and incentives to keep your customers happy?  If not, then you are missing an integral piece of your marketing plan.  If you still doubt the power of social media and what it can do for your business, take a look a the numbers from the infograph, and I am positive you will see why it is a must-have in your personal and business life.

Give us a call 800-678-7822 if you would like to understand more how social media can help your business.

Or if your RV advertising agency is not giving you the results you need.

Via: Online Schools

 LEAVE A COMMENT | CATEGORY: FACEBOOKSOCIAL ,

Dealership Traffic and QR Codes?

April 13, 2011

Is Your Business Using QR Codes?

Business Owners!! Is your business keeping up with the latest digital trends? If so then you know about QR codes, Right! Are you using them to your advantage? If you don’t know what they are, they resemble bar codes (only difference is 2-dimensional pattern) they can be scanned with any smartphone with a QR reader. When the QR code is scanned the person will see a coupon, website, video, or whatever the business would like to promote. The opportunities for using social media with QR codes are endless.

Some businesses might write off QR codes as a fad and just stick with traditional advertising. Whether they know it or not QR codes are everywhere, from movie posters, bookstores, to your Starbucks cups. Using a QR code on a flier, window sticker, direct mail, computer screen, or anywhere offers the ability to engage consumers beyond getting a passing glance of your ad.

It’s only a matter of time, just like Facebook, before QR codes become so widespread that everyone knows about them and are engaging in them everywhere. Businesses would do well to step out and get ahead of the game.  QR Codes will have an impact on your dealership traffic. If your automotive ad agency is not on top of this give us a call.


Facebook Guns for Google and Others with New Patent

March 13, 2011

Everything will have an impact on dealership traffic.

Last year, when Facebook purchased its defunct competitor Friendster, some questioned the wisdom of such a seemingly frivolous purchase. After all Facebook has 500 million active users around the world and Friendster, couldn’t buy 500 likes if they tried. However, the ever clever and forward thinking Mark Zuckerberg  has chosen now to show his hand to Google and the world.

A patent granted last month to Facebook describes an approach to search that combines any type of search engine results with the popularity of each result among members of a user’s social network. Although some social media gurus thought the patent was on photo tags, it isn’t. The implications are much broader and could affect searches for special interest topics like travel, publishing, online selling and more!

The patent is called Visual tags for search results generated from social network information. Here’s the premis:

Search results, including sponsored links and algorithmic search results, are generated in response to a query, and are marked based on frequency of clicks on the search results by members of social network who are within a predetermined degree of separation from the member who submitted the query. The markers are visual tags and comprise either a text string or an image.

In other words, Facebook knows that recommendations are key tools in marketing. This is the automated version of word of mouth that is supposed to sit atop search engines.

Much like LinkedIn shows potential connections, Facebook would combine search results for a user with how others connected to the user in a social network responded to the same search results. If most people clicked on a handful of results, the user could see those links with some visual indication of their relative popularity. The system would work either fielding requests from third parties or for with the social network creating or obtaining the search results and delivering them to users.

Powerful, I think so! What do you think? Could this be the game changer Microsoft and Google have been afraid of?  If your Automotive Ad Agency is not providing you with the tools you need give us a call.

800-678-7822


Facebook Photo Privacy – What you need to know!

February 28, 2011


Facebook is the biggest Social Media tool around.  People from all over the world use it to meet, connect and keep friends updated to what is going on in there lives.  But with all this sharing of information, it is necessary to know how people can access.  This situation got a little trickier recently with Facebook’s new photo viewer.  Previously people were able to view your photos, but not download or print them for themselves.  This was a nice little safeguard to keep people from stealing the pictures off your page.  Now, however there are a bunch of new rules in place that users need to be aware of.  Here is a quick list of some of the new features.

  • The name of the album and who created it is located under the photo on the left side.
  • You can “Like” a photo or leave a comment under it.
  • You can tag, share, download, or report the photo.
  • You can look through the photos in an album by either clicking on the photo or using the forward and backward arrows.
  • When you’re finished looking at photos, click the white X located in the upper right corner of the photo viewer.

What this means is basically if someone can see your photos, they can print them.  This may be a little bit of a scary thought, but let’s take a collective sigh of relief for a second.  You might in fact have to change the way you post pictures online, but for the most part you should be OK.  You just will need to be a little more prudent in handling pictures.  Before you hit UPLOAD on the screen, think about who might see it and want to keep a copy.

There are some precautions you can take.  Luckily Facebook has extensive privacy settings that can assist you in feeling comfortable about who you can and cannot see your photos.  Below are the comprehensive instructions for controlling these settings.

Photos You Post

  1. Go to “Account” in the upper right corner of Facebook then “Privacy Settings”.
  2. Click on “Customize Settings” in blue in the middle of the page.
  3. Beside “Posts by me” under “Things I share” click on the drop down menu where you can choose from Everyone, Friends and Networks, Friends of Friends, Friends Only, and Customize.
  4. If you don’t like any of the other options, click on Customize where you can choose to whom to make photos visible and/or who to hide them from.

Photos You Are Tagged In

  1. Go to “Account” in the upper right corner of Facebook then “Privacy Settings”.
  2. Click on “Customize Settings” in blue in the middle of the page.
  3. Beside “Photos and videos I’m tagged in” under “Things others share” click on the drop down menu where you can choose from Everyone, Friends and Networks, Friends of Friends, Friends Only, and Customize.
  4. If you don’t like any of the other options, click on Customize where you can choose to whom to make photos visible and/or who to hide them from.

 

Your Albums

  1. Click on the album and under the photos click “Edit Album Info”.
  2. From there you can click on the drop down beside “Privacy” under “Edit Info”.
  3. Choose from Everyone, Friends of Friends, Friends Only, and Customize.
  4. If you don’t like any of the other options, click on Customize where you can choose to whom to make photos visible and/or who to hide them from.

 

Hope everyone found this useful.  Just beware of what you put on facebook!!

Facebook is the biggest Social Media tool around.  People from all over the world use it to meet, connect and keep friends updated to what is going on in there lives.  But with all this sharing of information, it is necessary to know how people can access.  This situation got a little trickier recently with Facebook’s new photo viewer.  Previously people were able to view your photos, but not download or print them for themselves.  This was a nice little safeguard to keep people from stealing the pictures off your page.  Now, however there are a bunch of new rules in place that users need to be aware of.  Here is a quick list of some of the new features.

  • The name of the album and who created it is located under the photo on the left side.
  • You can “Like” a photo or leave a comment under it.
  • You can tag, share, download, or report the photo.
  • You can look through the photos in an album by either clicking on the photo or using the forward and backward arrows.
  • When you’re finished looking at photos, click the white X located in the upper right corner of the photo viewer.

What this means is basically if someone can see your photos, they can print them.  This may be a little bit of a scary thought, but let’s take a collective sigh of relief for a second.  You might in fact have to change the way you post pictures online, but for the most part you should be OK.  You just will need to be a little more prudent in handling pictures.  Before you hit UPLOAD on the screen, think about who might see it and want to keep a copy.

There are some precautions you can take.  Luckily Facebook has extensive privacy settings that can assist you in feeling comfortable about who you can and cannot see your photos.  Below are the comprehensive instructions for controlling these settings.

Photos You Post

  1. Go to “Account” in the upper right corner of Facebook then “Privacy Settings”.
  2. Click on “Customize Settings” in blue in the middle of the page.
  3. Beside “Posts by me” under “Things I share” click on the drop down menu where you can choose from Everyone, Friends and Networks, Friends of Friends, Friends Only, and Customize.
  4. If you don’t like any of the other options, click on Customize where you can choose to whom to make photos visible and/or who to hide them from.

Photos You Are Tagged In

  1. Go to “Account” in the upper right corner of Facebook then “Privacy Settings”.
  2. Click on “Customize Settings” in blue in the middle of the page.
  3. Beside “Photos and videos I’m tagged in” under “Things others share” click on the drop down menu where you can choose from Everyone, Friends and Networks, Friends of Friends, Friends Only, and Customize.
  4. If you don’t like any of the other options, click on Customize where you can choose to whom to make photos visible and/or who to hide them from.

 

Your Albums

  1. Click on the album and under the photos click “Edit Album Info”.
  2. From there you can click on the drop down beside “Privacy” under “Edit Info”.
  3. Choose from Everyone, Friends of Friends, Friends Only, and Customize.
  4. If you don’t like any of the other options, click on Customize where you can choose to whom to make photos visible and/or who to hide them from.

 

Hope everyone found this useful.  Just beware of what you put on facebook!


Googles “Places Search” Should Change Your SEO Strategy

December 9, 2010

  

Google Has Combined It’s Local Map Search With Organic Results!

If  you haven’t noticed yet the Google map has been pushed to the right side of the screen above the sponsored links. Businesses no longer are listed directly to the right of it. Moving the map to the right has allowed the organic results to move up.
This is an effort by Google to put more emphasis on local searches.  Place Searches will become a big player in your future.
 If a business that’s listed well in the organic results has a Google Places account set up, its listing will be enhanced from the photos, reviews and contact information pulled from Google Places. 
You’ll also notice on the left side of the page, beneath some of the organic search listings a button that say Places.  If a consumer clicks on this bottom they’ll see all the Google Places Results.  
Important to notice the review sections here.  This is going to become really important to you!

So how does this effect you…

  • Since you do business locally you need to get all over Google Places.
  • Traditional search engine strategies (Bloging for one) that help a website rank high will have more importance.  
  • Reviews will be easier for consumers to find. You must work on good Customer service and getting reviews published.
  • You may see less website traffic because addresses and phone numbers are easier to find in the search engine results. .

What the Dealer Should Do?

It will be hard for you to rank well for local search without a well-optimized website, a claimed optimized Google Places page and social media program centered around a blog.

  • Set up or claim your Google pages/local account at http://bit.ly/gooclaim. Fill out your listing as completely as possible, including images. Add as many categories as you can (five as of now).
  • Start asking people to leave reviews on your Google Places page as well as on third-party sites.
  • If you don’t have a social media program get one started today!
 Google is making “local and relevant” a priority.  If your automotive ad agency isn’t ready to help give us a call.
Thanks to Streamcompanies.com for the their insight in this subject.


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Marketing Guru’s… I Bet You’re Not Here Yet!

November 12, 2010

Integrated marketing is here!  And it’s more powerful than you can imagine.

Talk about a competitive advantage!

If  you want to know what it looks and feels like watch this video from Social.Motive.

Traditional Advertising + Digital Advertising + Social Media

Hold ON!

If you’d like  more thoughts on how to make integrated marketing work just drop me a note.  It will be interesting to see how many Automotive Ad Agencies can connect with this new world.

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