It’s Time To Drive Traffic With Cross-Promotions!

January 26, 2010

Cross promotions are becoming very popular for two very good reasons.

Advertising dollars are tight  for dealers and everyone is looking for added value items to offer their customers.  Cross promotions allow you to do both.  Share the cost of marketing and offer a unique value to your  customer.   How do you get started?  I find the best way to create a winning cross promotion is to brain storm. 

Here are 6 good cross-promotional idea’s to kick-start your next brain storming session.

  1. Develop a co-branded advertisement.  Try a lunch and service newspaper ad. Offer several service discounts and along with a lunch coupon from a local restaurant.  The offer is simple; take advantage of any of the service coupons today and get a free lunch.
  2. Here’s one doesn’t cost any money.  Social Media is going to a very effective strategy to create cross promotions.  Have your automotive advertising agency develop a local social media business group where you comment and promote each other on facebook and twitter. 
  3. Co-promote a give away using social media.  Once your social media group is up and running  create a promotion where you offer a give away of their products for a test drive, trade-in or referral.
  4. Create frequent buyer card. When the consumer buys a product of  certain value from each partner  and in return  receive a great prize or cash rebate. 
  5. Set up a display of their product in your showroom.  Try a College day where you have local Universities at the dealership to answer questions about admissions and scholarships.  Or try the old stomach approach.  Have a donut shop set up a small donut display on the weekends in the showroom.  Activity is key.  Plus, this is a great topic to promote socially.
  6. With every service customer staple a special offer or discount on the receipt from one of your local marketing partners.  Be sure it’s an offer they only get from you.   In return have them can staple a low, low oil change price on their receipts or into their sacks.

With the power of social media cross promotions will create a life of their own.  Every business in your market is looking for ways to capitalize on cross-promotions.

What great ideas have you seen work this year?



How To Sell Your Cross Promotion Idea To Drive Dealership Traffic

January 13, 2010

If you want to get a cross promotion going with a local business start with a  personal email.

The more homework you do the better your chances of success.

Remember you’re not the first business to approach them with a cross promotion idea.

The person you’re prospecting is human.  So let’s make our communication personal.

If you build a relationship you’ll find  your success ratio will improve.

Before you go for the deal build that relationship.

Follow them on Twitter

Comment on their Blog if they have one

Find Articles that relate to their business

Don’t talk about yourself  during this first step,  show an interest in what they’re doing.  This activity needs to start weeks even months before you plan to throw out your idea.

Some ideas might be a quick sale but other will need this step. Start this step anyway because  you never know when you might have an idea that will require a relationship to get done.  Begin by identifying some prospects at various venues or companies and start a dialog.

Make your proposal simple and easy to understand.

People you’re attempting to reach are usually busy and have  little help with their daily duties. 

They don’t have time to figure out your proposal. 

The easier you can make it for them to understand and see the value in your proposal the more successful you’ll be at putting together cross promotions..  

Presentation That Stand Out

Provide your blog site and Web site for reference

Provide a special landing page for the concept with a distinct URL

If you can connect with them on the Web you don’t have to work for that first meeting

Put pictures or video on the site to sell your idea

Send a special mail piece enticing your prospect to go to the landing page built for them with your idea

Don’t Push Just Be Different

Don’t push your idea so hard that you harm your relationship.  Remember, your timing just may not be right.  I find  more success when an idea is unique, the presentation is well thought out and presented in a unique fashion.

Key Points

1)    Grab Their Attention Through Social Media, Build a Relationship

2)    Make a Unique and Meaningful Proposal… 

3)    Relate the Benefit To Your Prospect….What’s In It For Them?

4)    Ask for an Answer or Response… Or Set A Timeline

Make an annual plan of cross promotion ideas you would like to do during the year.  Begin to build those relationships and begin with an email.  Your  success will be greater than just relying entirely on a phone call and your charm.

Let me know what you think or any great cross promotions you’ve done.