Integration Drives Dealership Traffic

June 17, 2011

What does Integration mean to  you?  

More Traffic

More Traffic, Less Spend

More Traffic, Less Spend, More Prospects

More Traffic, Less Spend, More Prospects, Greater Market Share

MORe Traffic, Less Spend, More Prospects, Greater Market Share, and a

HUGE Competitive Advantage!

The results are in.  Integration of traditional, digital and social media is the perfect storm. Yes, the market will always be fluid but when you harness the power of integration you really have something.

Integration requires you to look at things differently.  You must stop evaluating traditional, digital and social media as independent silo’s.  They can no longer be single tools.  They must interact!  They must be connected.  

The power of integration is simple. You stay connected with your prospect and customer through the buying cycle.  Your marketing is more viral, more interactive, more responsive and more effective.

Here’s how Wikipedia describes integration.

Integrated marketing communications – Wikipedia, the free encyclopedia

Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, functions and sources within a …..
You Get The Picture!
Here’s your starter rules to get started.
  1. Stop treating each media channel as a stand alone tool.  
  2. Ask your self how can I integrate this.
  3. Live by the motto… I Integrate Everything!
Believe me there’s a way to integrate everything.  All  you have to do is ask the question!
Ask your automotive ad agency or search google for more help.  But what ever you do start integrating today!

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